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Privacy policy


This Privacy Policy describes how THE PRIME BUY collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact


After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at contact@theprimebuy.com.

Collecting Personal Information


When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Minors


The Site is not intended for individuals under the age of 18 years old. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.

Sharing Personal Information


We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This includes:

  • Remarketing: We may use remarketing services to advertise on third-party websites to you after you have visited our Site. We, and our third-party vendors, use cookies and similar technologies to inform, optimize, and serve ads based on your past visits to our Site.

  • Targeted Advertising: We may partner with third-party ad networks and social media platforms to display ads that are tailored to your interests based on your browsing activities and behaviors. These partners may use cookies, web beacons, and similar tracking technologies to collect information about your activity on our Site and other websites to provide you with targeted advertising.

 


Behavioural Advertising


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
  • [INSERT IF APPLICABLE] We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • [INSERT IF YOU USE A THIRD PARTY MARKETING APP THAT COLLECTS INFORMATION ABOUT BUYER ACTIVITY ON YOUR SITE] We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • [INSERT OTHER ADVERTISING SERVICES USED]
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:

You can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information


We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis


Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention


When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making


If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Selling Personal Information


Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

  • categories of information sold;
  • instructions on how to opt-out of sale;
  • Whether your business sells information of minors (under 16) and whether you obtain affirmative authorization;
  • If you provide a financial incentive to sell information, provide information about what that incentive is.]

Your rights

Depending on your location and applicable data protection laws, you may have the following rights regarding your Personal Information:

  1. Right to Access
    You have the right to request access to the Personal Information we hold about you, including any supplementary information. You can request a copy of your Personal Information by contacting us at contact@theprimebuy.com.

  2. Right to Rectification
    If any of the Personal Information we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it.

  3. Right to Erasure ("Right to be Forgotten")
    In certain circumstances, you have the right to request the deletion of your Personal Information. For example, if the data is no longer necessary for the purposes for which it was collected, you can request its removal.

  4. Right to Restrict Processing
    You can ask us to restrict the processing of your Personal Information in certain situations, such as if you contest the accuracy of the data or object to its processing.

  5. Right to Data Portability
    You have the right to receive the Personal Information you provided to us in a structured, commonly used, and machine-readable format. You also have the right to request that we transmit this data to another controller where technically feasible.

  6. Right to Object
    You have the right to object to the processing of your Personal Information for certain purposes, such as direct marketing. If you object, we will stop processing your Personal Information for these purposes unless we have compelling legitimate grounds for the processing.

  7. Right to Withdraw Consent
    If we are processing your Personal Information based on your consent, you have the right to withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

  8. Right to Lodge a Complaint
    If you believe that we have infringed your rights under data protection laws, you have the right to lodge a complaint with a supervisory authority or data protection regulator in your jurisdiction.

How to Exercise Your Rights
To exercise any of these rights, please contact us at theprimebuy@outlook.com. We may need to verify your identity before processing your request. Please note that certain rights may be limited or not apply based on the circumstances and the applicable data protection laws.


GDPR


If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above. 
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA


If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store


Name Function Duration

_ab Used in connection with access to admin. 2y
_secure_session_id Used in connection with navigation through a storefront. 24h
_shopify_country Used in connection with checkout. session
_shopify_m Used for managing customer privacy settings. 1y
_shopify_tm Used for managing customer privacy settings. 30min
_shopify_tw Used for managing customer privacy settings. 2w
_storefront_u Used to facilitate updating customer account information. 1min
_tracking_consent Tracking preferences. 1y
c Used in connection with checkout. 1y
cart Used in connection with shopping cart. 2w
cart_currency Used in connection with shopping cart. 2w
cart_sig Used in connection with checkout. 2w
cart_ts Used in connection with checkout. 2w
cart_ver Used in connection with shopping cart. 2w
checkout Used in connection with checkout. 4w
checkout_token Used in connection with checkout. 1y
dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
hide_shopify_pay_for_checkout Used in connection with checkout. session
keep_alive Used in connection with buyer localization. 2w
master_device_id Used in connection with merchant login. 2y
previous_step Used in connection with checkout. 1y
remember_me Used in connection with checkout. 1y
secure_customer_sig Used in connection with customer login. 20y
shopify_pay Used in connection with checkout. 1y
shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
storefront_digest Used in connection with customer login. 2y
tracked_start_checkout Used in connection with checkout. 1y
checkout_one_experiment Used in connection with checkout. session


Reporting and Analytics


Name Function Duration




_landing_page Track landing pages. 2w
_orig_referrer Track landing pages. 2w
_s Shopify analytics. 30min
_shopify_d Shopify analytics. session
_shopify_s Shopify analytics. 30min
_shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
_shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
_shopify_y Shopify analytics. 1y
_y Shopify analytics. 1y
_shopify_evids Shopify analytics. session
_shopify_ga Shopify and Google Analytics. session
[INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES THAT YOU USE]


The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track


Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints


As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://ico.org.uk/make-a-complaint/]
Last updated: 04/09/2024
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